WOOHA is a new generation of women's pioneer fashion brand established in 2019.

Starting from a romantic and natural design perspective, integrating modern female aesthetics with meticulous and sensual silhouette tailoring, WOOHA, with its independent and avant-garde fashion aesthetics, focuses on creating diverse clothing expressions that are not retreating from fashion, interpreting the sexy and confident charm of the new generation of women. The multi-faceted qualities of frankness, softness and sweetness show the beauty of diverse women in life and explore the unique fashionable life attitude of new women.

Avant-Garde Feminine Style Aesthetic Palette

Boldly using various bright colors to explore the dynamic balance between uninhibited and gentle, sexy and sweet, WOOHA uses a unique design language to convey the diverse fashion aesthetics of new women, harmonize various style aesthetics, and present avant-garde design texture and freshness taste.
All women can find their own color and style matching in WOOHA, create their own fashion palette, and release their inner self-confidence.

With the courage to break through constraints and the self-awareness to refuse blind obedience as the core, WOOHA encourages girls to pursue their true selves, actively invest in their own "beauty", and grow into a new generation of confident and independent Chinese women.

SEXY—The contradictory coexistence of sexy mystery and pure girliness builds female hormone tension

CUTE—A blend of sharp coolness and softness and sweetness, a dual charm of beauty and rustle, spontaneity and romance

COLORFUL—Lively and bold color design creates an eye-catching popular atmosphere and brings strong visual impact

Limited Edition Products

Using bold and avant-garde design cuts and feminine decorative details as highlights, we encourage women to dress freely and bravely express their attitudes from the outside in, showing the self-confident energy that radiates outward from their inner self.

Quality Daily Products

The simple and basic tailoring design and free and casual dressing style show the unique vitality and vitality of Chinese girls, and encourage girls to persist in themselves, experience life with a relaxed attitude, and explore the world with a unique vision.